---
title: Country Manager UK
---

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- [Benefits](https://yaya.works/#Benefits)
- [Blog](https://yaya.works/blog)
- [Your business](https://yaya.works/solutions)
- [Cases](https://yaya.works/hotels-that-service-with-yaya.works)
- [Careers](https://yaya.works/careers-yaya-works)
- [FAQ](https://yaya.works/faq)

[Book a demo](https://yaya.works/book-a-demo?hsLang=en)

[Contact](https://yaya.works/contact?hsLang=en)

![20260211 - Yaya ADT - 005 (1)-1](https://yaya.works/hs-fs/hubfs/20260211%20-%20Yaya%20ADT%20-%20005%20(1)-1.jpg?width=300&name=20260211%20-%20Yaya%20ADT%20-%20005%20(1)-1.jpg)

 

## Your Mission

As Country Manager UK, you will be responsible for launching, growing, and leading YAYA Works’ commercial operations in the United Kingdom. You will own the go-to-market strategy, drive revenue, build strategic partnerships, and establish YAYA as a leading hospitality tech solution for boutique and independent hotels across the UK.

You will combine strategic leadership with hands-on sales execution in an early-stage expansion environment.

[Apply now](https://yaya.works/country-manager-uk#Form)

TABLE OF CONTENTS

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## What You’ll Do

### Market Launch & Strategy

- Lead YAYA Works’ UK market entry and expansion strategy
- Define and execute the UK go-to-market plan for boutique and independent hotels
- Identify key target segments, regions, and strategic partnerships
- Localise sales messaging and value propositions to the UK hospitality market
- Provide market feedback to Product, Marketing, and Leadership teams

### Revenue Growth & Sales Leadership

- Own full UK revenue targets and pipeline development
- Drive new business through outbound, partnerships, and inbound opportunities
- Manage the full sales cycle: discovery, demos, proposals, negotiations, and closing
- Negotiate deals based on a per-room monthly pricing model
- Build and maintain a strong, prioritised sales pipeline
- Establish scalable sales processes for the UK market

### Partnerships & Market Presence

- Build relationships with hotel groups, owners, operators, and industry stakeholders
- Develop partnerships with PMS providers, hospitality consultants, and tech partners
- Represent YAYA Works at UK hospitality events, trade shows, and networking opportunities
- Position YAYA as a thought leader in hospitality innovation

### Team Building (Future Scope)

- Hire and lead the future UK sales team as the market grows
- Establish local operational structure in collaboration with HQ in Amsterdam
- Act as the main bridge between the UK market and the central leadership team

## **Who You Are**

You are entrepreneurial, commercially driven, and excited by the challenge of building a market from scratch. You understand the hospitality industry and know how to sell innovative solutions to hotel decision-makers.

- 5+ years of experience in B2B sales, business development, or commercial leadership
- Strong experience in SaaS, hospitality tech, or hotel operations
- Proven track record of closing deals and exceeding revenue targets
- Experience owning a market, region, or vertical is a strong plus
- Solid understanding of hotel systems (PMS, POS, integrations, operational workflows)
- Highly self-starting and comfortable in a scale-up / startup environment
- Strategic thinker with hands-on execution mindset
- Strong negotiation, presentation, and stakeholder management skills
- Based in London and willing to travel across the UK
- Fluent in English

## **What We Offer**

- Base salary: £65,000 – £85,000
- Performance bonus / OTE up to £120,000+
- Potential equity / long-term incentive (for the right candidate)
- Laptop + phone allowance
- Travel reimbursement for UK business travel
- Regular team events and company offsites
- Direct collaboration with founders and leadership team

## Apply for Country Manager UK

 Interested in hospitality, tech, and sales? Leave your details and we’ll get in touch. Apply in just a few minutes. No long cover letters required.

 

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## [sales@yaya.works](mailto:sales@yaya.works)

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